Search engine optimization is an online marketing strategy that allows companies of all stripes to harness the power of the internet. Since the beginning of the millenium, Google has steadily become one of the biggest players on the internet. It is amusing to think that the founders of Google created their first doodle in 1998 to inform others that they were at the notorious Burning Man Festival in Nevada. Two years later, Google would be in the midst of its rise to search engine prominence; and by 2009, Google would enter the tweeting world by declaring I’m feeling lucky in binary code. However, by that time, Google had staked its claim atop the search engine heap.
Companies soon recognized the opportunity of internet marketing, and it was not long before marketing researcher began to look into, and exploit, the habits of internet consumers. Interestingly, such research found that nearly half of all mobile device users researched impending purchases via their devices. This is where search engine optimization comes into the picture. Marketing researchers soon found that only 25 percent of internet searches journeyed beyond first page search engine results. Subsequently, companies began to jockey for position, in hopes of attaining a highly coveted position among the top search engine rankings.
The strategies under the umbrella of search engine optimization utilize methods to improve the search engine ranking of a company. Some search engine optimization tools include Seo reporting, SEO blogs, and SEO news. In the realm of search engine optimization, companies must remain informed about the perpetually evolving and highly dynamic world of the internet search engine. For better or for worse, those who control search engine rankings make the rules. At this moment, Google rankings are king. However, search engines are always recalibrating, and tweaking the ways that their search engines work. Changes are made in hopes of providing web searchers with the best search engine results. This requires a search engine to identify, and separate, valuable information from junk. Therefore, search engine optimization must be pliable and resilient enough to allow companies to navigate the constantly shifting search engine landscape.
Search engine optimization has become essential for companies who want to compete successfully in the world of internet marketing. Therefore, search engine optimization is no longer a nice option, but a necessity. Understanding and utilizing the most recent SEO concepts can help any company increase its online footprint.
