You run a small business, and things have been going pretty darn well, if you do say so yourself. But as you look at steadily plateauing sales figures despite your best efforts, you realize that there is no use denying it any longer… you need marketing help. And you wonder, what is all the buzz about social media, and what can it do for your business?
Social media has often been touted as the marketing platform of the future, the “next big thing” for Internet marketing strategies, the holy grail of untapped potential. The truth is, if you are a massive company with millions and millions of dollars to throw at your advertising campaigns, nearly ANY niche can serve as a decent marketing platform. And large companies have certainly used social media to that end, and to moderately decent effect. So where does that leave the small business?
It first helps to define the actual strengths and weaknesses of social media marketing strategies, as opposed to the perceived ones. Yes, a creative Continue reading “Social Media Marketing What the Buzz is Really About”