Let’s take a look into the world of 2017. Though it might sound like the distant future, 2017 is only three years from now, and many of the trends we’re seeing today are likely to become internet staples by then. Take mobile marketing, for example.
We already know that mobile web usage (that is, smartphones and tablets) is posed to overtake regular desktop browsing sometime this year. We also know that users expect their mobile sites to be optimized for their viewing pleasure, and that includes minimal to zero page loading times. What we’re also beginning to realize is that mobile marketing is likely going to be tied into one particular component over all the others: video.
Think about your own phone for a moment. Most smartphones have screens no larger than four or five inches long and far fewer across. Would you rathe