Search engine ranking Archives

The Right Internet Marketing Strategy Can Raise Your Profits

Are you having trouble promoting your company’s website? You might want invest in internet marketing strategies, such as search engine optimization (SEO), to help you.

What is SEO?

SEO is a process that aims at raising your organic search engine rankings on sites like Google. The “PageRank” algorithm Google uses, named after Google’s co-founder, Larry Page, is used to determine how high your website appears on its search engine. This is critical because about 75% of users never scroll beyond the first page of results on search engines. If your website is located on subsequent pages, you may never get the internet exposure you need. In addition, more than 90% of American internet users conduct at least one se Continue reading “The Right Internet Marketing Strategy Can Raise Your Profits”

Maximize Your Online Visibility!

That brave new world in which the internet drives retail success is now truly upon us. There are 70 million plus users currently shopping online via their mobile devices. This amounts to about half of all mobile phone owners who utilize their devices for that purpose. As well, 65 percent of mobile web users depend on their smartphones and tablets to find local businesses selling goods and services at the lowest price. Three fifths of all individuals surveyed report having researched a service or product on Google, and 48 percent of people using mobile devices look up product reviews and corporate promotions on their tablets and Smartphones. Any expert in Search Engine Optimization will concur with the notion that the internet has become the paramount marketing platform of our age.

Google occupies a 60 to 70 percen Continue reading “Maximize Your Online Visibility!”

Ramping Up Your Incoming Search Traffic

Even though up to 70 or 80 percent of users ignore the paid listings, the economics of the search engine business creates a lot of competition for search rankings and how users find relevant results. Using SEO marketing and best practices, you can improve your search engine rankings over time.

You can begin to create high levels of traffic and clicks from pay per click ads, but statistically you might receive 25 percent higher conversion rates on the regular, organic search results. In order to consistently generate incoming traffic, you may have to look at various search engine optimization techniques for your site. Take a baseline measurement of your site and your activities in SEO reporting before you begin making updates so you can track your success.

Continue reading “Ramping Up Your Incoming Search Traffic”

How to Get Discovered High in the Google Rankings

Trendy think pieces have already labeled our modern world of highly advanced technologies and our general prowess for their constant improvements as the Information Age. One of the biggest reasons information has become as accessible as it has is the rise in prominence of search engines and the online marketing tools they’ve spawned. The most powerful of these tools is likely search engine optimization, or SEO for short.

SEO marketing seeks to build a brand by increasing its visibility in the Google rankings. After all, the more your site is seen, the more opportunities you have to land Continue reading “How to Get Discovered High in the Google Rankings”

SEO Is Simpler Than You Thought

Perhaps the most important weapon in any online marketing company’s arsenal is search engine optimization. Alright, so that’s kind of a cop out. Really, basically everything an internet marketing agency does falls under the category of SEO. Google’s PageRank system looks at so many factors now, that you’d be hard pressed to make marketing adjustments that didn’t effect your Google ranking. It’s easier to say what PageRank isn’t looking at than it is to list everything it does use.

When you think about it, Google has quite a task on its digital hands. When PageRank was first being tested, the 10 four-gig hard drives they were using were housed in a box Continue reading “SEO Is Simpler Than You Thought”

The Secrets of Search Marketing

How important is the marketing advent of search engine optimization (SEO) to small businesses? Well, about as important as using search engines have become in our daily lives. Personally, I cannot imagine living without their assistance.

The first ever Google “doodle” dates back to 1998. It depicts the Burning Man and was intended as a sort of coded message to let their colleagues know that cofounders Brin and Page were out of the office for the famous Nevada music festival. Today, the doodles change daily and correspond to a current event, such as the birthday of a famous artist or historical event.

To get an idea of just how crucial search engines and SEO have become, consider the amou Continue reading “The Secrets of Search Marketing”

Why Local SEO Initiatives Matter

If you are a business that is not executing an online marketing strategy, you may be rendering your business completely obsolete in the Google rankings. Search engine optimization, or SEO, is the best way to increase your presence in the search engines. SEO is a series of practices designed to increase a websites’ visibility in the rankings through free or “organic” listings.

Did you know that approximately three quarters of Internet search engine users say that they avoid paid advertisements, clicking on only organic links instead? Currently, the search engine industry is worth approximately $16 billion USD. If that does not light a fire under you to get involved, nothing will.

If you are a local business, getting involved in local SEO initiatives could be the most vital part of your web marketing strategy. Local SEO marketing involves getting your business listed in the local directories, utilizing customer reviews, and social media. If handling local map SEO on your own sounds like too much, you have the option to work with a local SEO reseller. Marketing firms resell local SEO at a price that is doable for all types of budgets, so do not be afraid to shop around.

People usually search for products and services which are near their area. If you have developed a good local seo campaign like being listed on yellow pages and other business directories, there is a higher chance for you to be displayed on search engine results pages. As a result, people in your area may know about you and your offers. Local SEO displays your information to the people who are most likely to be searching for your product or service.

By having a local seo campaign, you will have the chance to build your online reputation through a more focused campaign. This way, you target niche market will be able to get your message and your valuable offers. As you get more traffic and leads to your site more people will eventually patronize you and your product, which helps you to establish authority and build relationships with potential and existing customers.

If you are interested in a local SEO campaign, shop around for reseller options in your area. There is something out there for every marketing strategy and budget.

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Maximize Company Performance via Search Engine Optimization

Search engine optimization is an online marketing strategy that allows companies of all stripes to harness the power of the internet. Since the beginning of the millenium, Google has steadily become one of the biggest players on the internet. It is amusing to think that the founders of Google created their first doodle in 1998 to inform others that they were at the notorious Burning Man Festival in Nevada. Two years later, Google would be in the midst of its rise to search engine prominence; and by 2009, Google would enter the tweeting world by declaring I’m feeling lucky in binary code. However, by that time, Google had staked its claim atop the search engine heap.

Companies soon recognized the opportunity of internet marketing, and it was not long before marketing researcher began to look into, and exploit, the habits of internet consumers. Interestingly, such research found that nearly half of all mobile device users researched impending purchases via their devices. This is where search engine optimization comes into the picture. Marketing researchers soon found that only 25 percent of internet searches journeyed beyond first page search engine results. Subsequently, companies began to jockey for position, in hopes of attaining a highly coveted position among the top search engine rankings.

The strategies under the umbrella of search engine optimization utilize methods to improve the search engine ranking of a company. Some search engine optimization tools include Seo reporting, SEO blogs, and SEO news. In the realm of search engine optimization, companies must remain informed about the perpetually evolving and highly dynamic world of the internet search engine. For better or for worse, those who control search engine rankings make the rules. At this moment, Google rankings are king. However, search engines are always recalibrating, and tweaking the ways that their search engines work. Changes are made in hopes of providing web searchers with the best search engine results. This requires a search engine to identify, and separate, valuable information from junk. Therefore, search engine optimization must be pliable and resilient enough to allow companies to navigate the constantly shifting search engine landscape.

Search engine optimization has become essential for companies who want to compete successfully in the world of internet marketing. Therefore, search engine optimization is no longer a nice option, but a necessity. Understanding and utilizing the most recent SEO concepts can help any company increase its online footprint.

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