That brave new world in which the internet drives retail success is now truly upon us. There are 70 million plus users currently shopping online via their mobile devices. This amounts to about half of all mobile phone owners who utilize their devices for that purpose. As well, 65 percent of mobile web users depend on their smartphones and tablets to find local businesses selling goods and services at the lowest price. Three fifths of all individuals surveyed report having researched a service or product on Google, and 48 percent of people using mobile devices look up product reviews and corporate promotions on their tablets and Smartphones. Any expert in Search Engine Optimization will concur with the notion that the internet has become the paramount marketing platform of our age.
Google occupies a 60 to 70 percen