The Right Internet Marketing Strategy Can Raise Your Profits

Search engine optimization

Are you having trouble promoting your company’s website? You might want invest in internet marketing strategies, such as search engine optimization (SEO), to help you.

What is SEO?

SEO is a process that aims at raising your organic search engine rankings on sites like Google. The “PageRank” algorithm Google uses, named after Google’s co-founder, Larry Page, is used to determine how high your website appears on its search engine. This is critical because about 75% of users never scroll beyond the first page of results on search engines. If your website is located on subsequent pages, you may never get the internet exposure you need. In addition, more than 90% of American internet users conduct at least one se Continue reading “The Right Internet Marketing Strategy Can Raise Your Profits”

Why to Optimize Your Content for Mobile Viewing

Seo

Let’s take a look into the world of 2017. Though it might sound like the distant future, 2017 is only three years from now, and many of the trends we’re seeing today are likely to become internet staples by then. Take mobile marketing, for example.

We already know that mobile web usage (that is, smartphones and tablets) is posed to overtake regular desktop browsing sometime this year. We also know that users expect their mobile sites to be optimized for their viewing pleasure, and that includes minimal to zero page loading times. What we’re also beginning to realize is that mobile marketing is likely going to be tied into one particular component over all the others: video.

Think about your own phone for a moment. Most smartphones have screens no larger than four or five inches long and far fewer across. Would you rathe Continue reading “Why to Optimize Your Content for Mobile Viewing”

How to Get Discovered High in the Google Rankings

Seo

Trendy think pieces have already labeled our modern world of highly advanced technologies and our general prowess for their constant improvements as the Information Age. One of the biggest reasons information has become as accessible as it has is the rise in prominence of search engines and the online marketing tools they’ve spawned. The most powerful of these tools is likely search engine optimization, or SEO for short.

SEO marketing seeks to build a brand by increasing its visibility in the Google rankings. After all, the more your site is seen, the more opportunities you have to land Continue reading “How to Get Discovered High in the Google Rankings”

How to Increase Search Engine Rankings

Search engine ranking

Did you know that more than 70 million users shop using a mobile device such as a cellphone or tablet computer as of 2012? It is true! As well, sixty five percent of mobile web users dependon those smartphones and tablets to find a local business at which they can make a purchase. Approximately 60 percent of all people have researched a service or product on Google. Any Search Engine Optimization professional will tell you that the internet has become a really important marketing platform for companies. Search and email continue to be the two biggest internet activities for people on Google. Therefore, the successful internet marketer and search engine optimization expert primarily focuses on email and Google search, with search engine rankings being the most important metric of measuring user engagem Continue reading “How to Increase Search Engine Rankings”

Why Local SEO Initiatives Matter

Seo reporting

If you are a business that is not executing an online marketing strategy, you may be rendering your business completely obsolete in the Google rankings. Search engine optimization, or SEO, is the best way to increase your presence in the search engines. SEO is a series of practices designed to increase a websites’ visibility in the rankings through free or “organic” listings.

Did you know that approximately three quarters of Internet search engine users say that they avoid paid advertisements, clicking on only organic links instead? Currently, the search engine industry is worth approximately $16 billion USD. If that does not light a fire under you to get involved, nothing will.

If you are a local business, getting involved in local SEO initiatives could be the most vital part of your web marketing strategy. Local SEO marketing involves getting your business listed in the local directories, utilizing customer reviews, and social media. If handling local map SEO on your own sounds like too much, you have the option to work with a local SEO reseller. Marketing firms resell local SEO at a price that is doable for all types of budgets, so do not be afraid to shop around.

People usually search for products and services which are near their area. If you have developed a good local seo campaign like being listed on yellow pages and other business directories, there is a higher chance for you to be displayed on search engine results pages. As a result, people in your area may know about you and your offers. Local SEO displays your information to the people who are most likely to be searching for your product or service.

By having a local seo campaign, you will have the chance to build your online reputation through a more focused campaign. This way, you target niche market will be able to get your message and your valuable offers. As you get more traffic and leads to your site more people will eventually patronize you and your product, which helps you to establish authority and build relationships with potential and existing customers.

If you are interested in a local SEO campaign, shop around for reseller options in your area. There is something out there for every marketing strategy and budget.

nike air max schwarz nike air max schwarz nike air max schwarz

3 important things you should know about search engine rankings

Search engines

PageRank was named after one of the founders of Google, Larry Page. Today, search engine rankings, particularly Google rankings, is one of the most important thing that businesses must consider to stay in business and to remain competitive. Moreover, search engine rankings is becoming more and more important as consumers are using the internet in their buying habits and decisions. If you are not aware of the importance of search engine rankings, here are three things that you should know about search engine rankings.

First, 75 percent of internet search engine users do not go to beyond the first page results. This means that when it comes to consumers finding your business, you need to have good search engine rankings. It is best to be on the first page of the search engine result, especially if you are a relatively unknown company or business. On the other hand, even if your product, brand or company is known, you need to be on the first page or else your consumers or market will simply choose your competitors that are on the first page. They just generally do not go beyond the first page. For companies that aim to compete and remain in business, they must hire a good search engine optimization company so that they will have consistently good search engine rankings.

Second, search engine rankings is necessary to reach your target market and expand it. When it comes to the number of adult online users who use the search engines in the US, 92 percent of them perform one search per day. When it comes to global online search, there are about 100 billion searches done every month. This means that as more and more people are using the internet, the market of any business is now right there, online. They are the growing number of people who are using the internet and doing their search for products and businesses. Failure to tap on this market would mean missing a great percentage of your market and target market. And since more and more people will continue to use the internet and will use it more, it would be unwise for a company not to have good online presence.

Third there are the social media and mobile devices. Both the social media and mobile device use are changing the way people purchase products. Even Google knows the importance of social media. For example, the first tweet of Google, which was I am feeling lucky in binary code was in February 2009. For any business, internet marketing or online marketing is something that they cannot ignore. It is as important as traditional marketing for businesses decades ago. Without these initiatives, a company will fail to attract its target market. It will simply depend on people who search for similar products and services. Search engine rankings therefore goes hand in hand with online or internet marketing.

air max air max air max