Most people and businesses who have websites understand the importance of appearing at the top of the results of search engines. However, there are many underlying facts about the need for good search engine optimization. In addition to proper keyword usage, there are many other procedures that should be included in any program designed to gain higher page rankings.
About 92% of online adults in the United States use search engines at least once a day. Investing in SEO marketing is actually considered to be a good investment. Inbound leads, such as search engine optimization, cost 61% lower than outbound leads, such as cold calling.
Professionals who understand the workings of search engines indicate that organic click through generate 25% higher conversion rates than the same number of pay per click click throughs. This is due to the fact the users are more inclined to click on those organic links, rather than paid links.
Another thing to consider when working toward high listings on search engines is that your website needs to be optimized for use by mobile devices. Sixty five percent of mobile device users rely on the tablet or smart phone to find a local business to make a purchase. Additionally, nearly half, or 48%, of these mobile device users indicate that they looking up product reviews, or find promotions, using those devices. If your site is not properly optimized for these users, you are potentially losing business.
Results from search engines can also be affect by whether or not you have a blog. SEO blogs that are regularly updated can cause your website to appear higher on those search engines. Additionally, having a strong email marketing campaign can also help your results on search engines. Including these campaigns as part of your overall SEO tools and digital marketing plan can also help you stay in contact with past customers, as well as attracting new ones.
There are many companies that can help you achieve these higher results on search engines. They have the SEO tools that can help you implement an online marketing plan that can create higher page listings on search engines, that in turn will create more sales.