If you are a business that is not executing an online marketing strategy, you may be rendering your business completely obsolete in the Google rankings. Search engine optimization, or SEO, is the best way to increase your presence in the search engines. SEO is a series of practices designed to increase a websites’ visibility in the rankings through free or “organic” listings.
Did you know that approximately three quarters of Internet search engine users say that they avoid paid advertisements, clicking on only organic links instead? Currently, the search engine industry is worth approximately $16 billion USD. If that does not light a fire under you to get involved, nothing will.
If you are a local business, getting involved in local SEO initiatives could be the most vital part of your web marketing strategy. Local SEO marketing involves getting your business listed in the local directories, utilizing customer reviews, and social media. If handling local map SEO on your own sounds like too much, you have the option to work with a local SEO reseller. Marketing firms resell local SEO at a price that is doable for all types of budgets, so do not be afraid to shop around.
People usually search for products and services which are near their area. If you have developed a good local seo campaign like being listed on yellow pages and other business directories, there is a higher chance for you to be displayed on search engine results pages. As a result, people in your area may know about you and your offers. Local SEO displays your information to the people who are most likely to be searching for your product or service.
By having a local seo campaign, you will have the chance to build your online reputation through a more focused campaign. This way, you target niche market will be able to get your message and your valuable offers. As you get more traffic and leads to your site more people will eventually patronize you and your product, which helps you to establish authority and build relationships with potential and existing customers.
If you are interested in a local SEO campaign, shop around for reseller options in your area. There is something out there for every marketing strategy and budget.