Why to Optimize Your Content for Mobile Viewing


Let’s take a look into the world of 2017. Though it might sound like the distant future, 2017 is only three years from now, and many of the trends we’re seeing today are likely to become internet staples by then. Take mobile marketing, for example.

We already know that mobile web usage (that is, smartphones and tablets) is posed to overtake regular desktop browsing sometime this year. We also know that users expect their mobile sites to be optimized for their viewing pleasure, and that includes minimal to zero page loading times. What we’re also beginning to realize is that mobile marketing is likely going to be tied into one particular component over all the others: video.

Think about your own phone for a moment. Most smartphones have screens no larger than four or five inches long and far fewer across. Would you rather strain your eyes trying to read a 1,500-word New York Times profile or click a concise, two-minute video to obtain the same information? That’s why SEO marketing — and the entire online marketing world at large — is moving toward mobile and, specifically, toward video to meet its goals.

Now, back to 2017. A recent story from The Guardian revealed that video is headed to comprise nearly 70% of all consumer internet traffic by that year, at least according to numbers provided by Cisco. Video is obviously great for plenty of other non-news factors, too — Netflix, HBO Go, Hulu Plus and other streaming services come to mind — but its measure on the world of internet marketing can’t be underestimated.

Right now, SEO is irrevocably tied to Google, and that’s not likely to change. Google currently provides content-based results with the most relevant natural links at the top of the pile; that’s just how SEO works. But with more video content becoming the norm in the coming years, you can visualize your regular Google experience becoming a bit more like YouTube searches. In other words, the most relevant videos on top, ready for your streaming pleasure.

Of course, the web is still a long way from abolishing print, and so far, no signs are pointing to that as an ultimate end result. But there’s also no denying the power of video and the ways it can be shared beyond simply Google and YouTube. Social media, blogs and other platforms provide instant access to new content that only takes a moment to buffer on a mobile device (as long as it’s properly optimized, of course). 2017 might seem like the world of tomorrow, but there are a lot of indications we’re already living in it today.

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