Category: Search engine rankings

3 important things you should know about search engine rankings

Search engines

PageRank was named after one of the founders of Google, Larry Page. Today, search engine rankings, particularly Google rankings, is one of the most important thing that businesses must consider to stay in business and to remain competitive. Moreover, search engine rankings is becoming more and more important as consumers are using the internet in their buying habits and decisions. If you are not aware of the importance of search engine rankings, here are three things that you should know about search engine rankings.

First, 75 percent of internet search engine users do not go to beyond the first page results. This means that when it comes to consumers finding your business, you need to have good search engine rankings. It is best to be on the first page of the search engine result, especially if you are a relatively unknown company or business. On the other hand, even if your product, brand or company is known, you need to be on the first page or else your consumers or market will simply choose your competitors that are on the first page. They just generally do not go beyond the first page. For companies that aim to compete and remain in business, they must hire a good search engine optimization company so that they will have consistently good search engine rankings.

Second, search engine rankings is necessary to reach your target market and expand it. When it comes to the number of adult online users who use the search engines in the US, 92 percent of them perform one search per day. When it comes to global online search, there are about 100 billion searches done every month. This means that as more and more people are using the internet, the market of any business is now right there, online. They are the growing number of people who are using the internet and doing their search for products and businesses. Failure to tap on this market would mean missing a great percentage of your market and target market. And since more and more people will continue to use the internet and will use it more, it would be unwise for a company not to have good online presence.

Third there are the social media and mobile devices. Both the social media and mobile device use are changing the way people purchase products. Even Google knows the importance of social media. For example, the first tweet of Google, which was I am feeling lucky in binary code was in February 2009. For any business, internet marketing or online marketing is something that they cannot ignore. It is as important as traditional marketing for businesses decades ago. Without these initiatives, a company will fail to attract its target market. It will simply depend on people who search for similar products and services. Search engine rankings therefore goes hand in hand with online or internet marketing.

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Maximize Company Performance via Search Engine Optimization

Search

Search engine optimization is an online marketing strategy that allows companies of all stripes to harness the power of the internet. Since the beginning of the millenium, Google has steadily become one of the biggest players on the internet. It is amusing to think that the founders of Google created their first doodle in 1998 to inform others that they were at the notorious Burning Man Festival in Nevada. Two years later, Google would be in the midst of its rise to search engine prominence; and by 2009, Google would enter the tweeting world by declaring I’m feeling lucky in binary code. However, by that time, Google had staked its claim atop the search engine heap.

Companies soon recognized the opportunity of internet marketing, and it was not long before marketing researcher began to look into, and exploit, the habits of internet consumers. Interestingly, such research found that nearly half of all mobile device users researched impending purchases via their devices. This is where search engine optimization comes into the picture. Marketing researchers soon found that only 25 percent of internet searches journeyed beyond first page search engine results. Subsequently, companies began to jockey for position, in hopes of attaining a highly coveted position among the top search engine rankings.

The strategies under the umbrella of search engine optimization utilize methods to improve the search engine ranking of a company. Some search engine optimization tools include Seo reporting, SEO blogs, and SEO news. In the realm of search engine optimization, companies must remain informed about the perpetually evolving and highly dynamic world of the internet search engine. For better or for worse, those who control search engine rankings make the rules. At this moment, Google rankings are king. However, search engines are always recalibrating, and tweaking the ways that their search engines work. Changes are made in hopes of providing web searchers with the best search engine results. This requires a search engine to identify, and separate, valuable information from junk. Therefore, search engine optimization must be pliable and resilient enough to allow companies to navigate the constantly shifting search engine landscape.

Search engine optimization has become essential for companies who want to compete successfully in the world of internet marketing. Therefore, search engine optimization is no longer a nice option, but a necessity. Understanding and utilizing the most recent SEO concepts can help any company increase its online footprint.

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