Did you know that the very first Google “doodle” dates back to 1998? It depicted the Burning Man and was intended as a sort of out of office message to let people know that co-founders Brin and Page were at the famous Nevada festival. Whether you run or own a business that does a considerable amount of work online, investing in the services of a PPC analyst can help you increase the quality of your site. The best web design resellers will be able to help you navigate the complicated world of responsive web design and help you punch up your SEO services at the same time. SEO reseller services will be able to help you figure out how to use responsive web design so your website ranks higher and keeps people more engaged. Here are a few facts about Continue reading “Top Facts Every Company Needs to Know About the Importance of SEO”
Did you know that more than 70 million users shop using a mobile device such as a cellphone or tablet computer as of 2012? It is true! As well, sixty five percent of mobile web users dependon those smartphones and tablets to find a local business at which they can make a purchase. Approximately 60 percent of all people have researched a service or product on Google. Any Search Engine Optimization professional will tell you that the internet has become a really important marketing platform for companies. Search and email continue to be the two biggest internet activities for people on Google. Therefore, the successful internet marketer and search engine optimization expert primarily focuses on email and Google search, with search engine rankings being the most important metric of measuring user engagem Continue reading “How to Increase Search Engine Rankings”
Search engine optimization is an online marketing strategy that allows companies of all stripes to harness the power of the internet. Since the beginning of the millenium, Google has steadily become one of the biggest players on the internet. It is amusing to think that the founders of Google created their first doodle in 1998 to inform others that they were at the notorious Burning Man Festival in Nevada. Two years later, Google would be in the midst of its rise to search engine prominence; and by 2009, Google would enter the tweeting world by declaring I’m feeling lucky in binary code. However, by that time, Google had staked its claim atop the search engine heap.
Companies soon recognized the opportunity of internet marketing, and it was not long before marketing researcher began to look into, and exploit, the habits of internet consumers. Interestingly, such research found that nearly half of all mobile device users researched impending purchases via their devices. This is where search engine optimization comes into the picture. Marketing researchers soon found that only 25 percent of internet searches journeyed beyond first page search engine results. Subsequently, companies began to jockey for position, in hopes of attaining a highly coveted position among the top search engine rankings.
The strategies under the umbrella of search engine optimization utilize methods to improve the search engine ranking of a company. Some search engine optimization tools include Seo reporting, SEO blogs, and SEO news. In the realm of search engine optimization, companies must remain informed about the perpetually evolving and highly dynamic world of the internet search engine. For better or for worse, those who control search engine rankings make the rules. At this moment, Google rankings are king. However, search engines are always recalibrating, and tweaking the ways that their search engines work. Changes are made in hopes of providing web searchers with the best search engine results. This requires a search engine to identify, and separate, valuable information from junk. Therefore, search engine optimization must be pliable and resilient enough to allow companies to navigate the constantly shifting search engine landscape.
Search engine optimization has become essential for companies who want to compete successfully in the world of internet marketing. Therefore, search engine optimization is no longer a nice option, but a necessity. Understanding and utilizing the most recent SEO concepts can help any company increase its online footprint.