How to Increase Search Engine Rankings

Did you know that more than 70 million users shop using a mobile device such as a cellphone or tablet computer as of 2012? It is true! As well, sixty five percent of mobile web users dependon those smartphones and tablets to find a local business at which they can make a purchase. Approximately 60 percent of all people have researched a service or product on Google. Any Search Engine Optimization professional will tell you that the internet has become a really important marketing platform for companies. Search and email continue to be the two biggest internet activities for people on Google. Therefore, the successful internet marketer and search engine optimization expert primarily focuses on email and Google search, with search engine rankings being the most important metric of measuring user engagement.

Speaking of Google, the very first Google “doodle” was created in 1998. It depicts the Burning Man and was intended as an out of office message relaying to people that Google co founders Brin and Page were at the Burning Man festival. But I digress! More relevant in terms of Google is that Most Google users ignore paid ads. About 75 percent of people searching on Google do not click past the first page of search results, which is important information when one considers search engine rankings.

Many small business owners have neither the time nor resources available to create a good Search Engine Optimization strategy to effectively increase search engine rankings. Greater than three quarters of small business owners head up the marketing projects for their companies, and most of them do not really know how to increase search engine rankings. Thus, you should consider outsourcing email marketing and Google SEO to a search engine optimization firm that will help you achieve higher search engine rankings.

An organic search engine click through rate is quite possibly the best metric for analyzing how engaged your customers are online. SEO companies can extract that data and use it as a basis for creating the best Google SEO for your company. Doing so should help to increase your Google search engine rankings.

If you know that your online marketing strategy is not as good as it could or should be, outsourcing Google Search Engine Optimization to an experienced internet marketing professional who can increase your search engine rankings is probably the best way to go.

More than 40 percent of B2C marketers say that SEO makes the biggest impact on lead generation capabilities. Leads generated via SEO have a 14.6 percent close rate, On the other hand, outbound leads average a 1.7 percent close rate. That is a major difference, and it can really affect search engine rankings. Internet search, especially on Google, brings in over $22 for every dollar spent on it. Think of the expense of outsourcing as and investment in the future of your company and your immediate search engine rankings.

Online sales currently make up 7 percent of all retail sales. That number will grow to 9 percent in 2016. For your company to reach its highest potential in Google rankings and online sales, you find a terrific Search Engine Optimization firm to partner with, one who can have a positive effect on your search engine rankings.

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