Why to Optimize Your Content for Mobile Viewing

Seo

Let’s take a look into the world of 2017. Though it might sound like the distant future, 2017 is only three years from now, and many of the trends we’re seeing today are likely to become internet staples by then. Take mobile marketing, for example.

We already know that mobile web usage (that is, smartphones and tablets) is posed to overtake regular desktop browsing sometime this year. We also know that users expect their mobile sites to be optimized for their viewing pleasure, and that includes minimal to zero page loading times. What we’re also beginning to realize is that mobile marketing is likely going to be tied into one particular component over all the others: video.

Think about your own phone for a moment. Most smartphones have screens no larger than four or five inches long and far fewer across. Would you rathe Continue reading “Why to Optimize Your Content for Mobile Viewing”

SEO Is Simpler Than You Thought

Seo

Perhaps the most important weapon in any online marketing company’s arsenal is search engine optimization. Alright, so that’s kind of a cop out. Really, basically everything an internet marketing agency does falls under the category of SEO. Google’s PageRank system looks at so many factors now, that you’d be hard pressed to make marketing adjustments that didn’t effect your Google ranking. It’s easier to say what PageRank isn’t looking at than it is to list everything it does use.

When you think about it, Google has quite a task on its digital hands. When PageRank was first being tested, the 10 four-gig hard drives they were using were housed in a box Continue reading “SEO Is Simpler Than You Thought”