If you are a forward thinking owner of a small business, then you have likely done some research on internet and search marketing already. However, there are certain aspects of business and marketing that are relatively hard to research if you do not know what to look for. Unfortunately, this rule stands for search engine optimization. Here are some fact about SEO, the success of SEO services and where they are headed.
So what is SEO marketing?
Search engine optimization, better known as SEO, is a form of marketing that uses knowledge of how search engine rankings work to attain better search results for businesses, pr Continue reading “SEO, the Information You Need, and the Success You Want”
Even though up to 70 or 80 percent of users ignore the paid listings, the economics of the search engine business creates a lot of competition for search rankings and how users find relevant results. Using SEO marketing and best practices, you can improve your search engine rankings over time.
You can begin to create high levels of traffic and clicks from pay per click ads, but statistically you might receive 25 percent higher conversion rates on the regular, organic search results. In order to consistently generate incoming traffic, you may have to look at various search engine optimization techniques for your site. Take a baseline measurement of your site and your activities in SEO reporting before you begin making updates so you can track your success.
Continue reading “Ramping Up Your Incoming Search Traffic”
Perhaps the most important weapon in any online marketing company’s arsenal is search engine optimization. Alright, so that’s kind of a cop out. Really, basically everything an internet marketing agency does falls under the category of SEO. Google’s PageRank system looks at so many factors now, that you’d be hard pressed to make marketing adjustments that didn’t effect your Google ranking. It’s easier to say what PageRank isn’t looking at than it is to list everything it does use.
When you think about it, Google has quite a task on its digital hands. When PageRank was first being tested, the 10 four-gig hard drives they were using were housed in a box Continue reading “SEO Is Simpler Than You Thought”
Did you know that more than one hundred billion global searches are conducted over the internet every month? This shows that individuals throughout the world are committed to searching for products, services, and other information using the internet search as their primary source. What does that mean for businesses that are looking to expand their client base and raise awareness and visibility for their services? Engaging in a strong online marketing plan has never been more important. However simple this solution might seem, there are many factors involved in an online marketing plan to consider. Implements such as search engine optimization, or SEO, search engine rankings, and Google rankings can be pivotal to your plan, so it is important to know about your options and which of them will offer you the most benefits.
Internet search results pages are quite familiar to individuals who utilize internet searches on a daily basis. However, did you know that the order of links and the placement of sponsored advertisements on internet search results pages are crucial to an online marketing plan? Sponsored results often appear at the very top of the page at many search engine results pages. However, a majority of internet search engine users report that they pay no attention to these sponsored links, and instead choose to consult the organic links listed below. In related statistics, over forty percent of internet search engine users click on the top ranking organic search result. As such, you will want to ensure that search engine ranking is a part of your online marketing plan. Choosing this tactic may be more successful than other popular online marketing tools, such as Pay Per Click advertising. Currently, organic click through generates more than twenty percent higher conversion rates than Pay Per Click click through.
Online marketing plans may also include practices that may not seem as important or as cutting edge as others. For example, did you know that websites that contain graphics and pleasant color schemes may be more likely to draw and keep the attention of viewers? Even large search engines such as Google have had success implementing graphics and colors to draw users. The first ever Google doodle was introduced in 1998 and used the Burning Man symbol. This doodle was intended to be an out of office message to let users know that co founders Brin and Page were attending the famous festival.
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