Did you know that more than one hundred billion global searches are conducted over the internet every month? This shows that individuals throughout the world are committed to searching for products, services, and other information using the internet search as their primary source. What does that mean for businesses that are looking to expand their client base and raise awareness and visibility for their services? Engaging in a strong online marketing plan has never been more important. However simple this solution might seem, there are many factors involved in an online marketing plan to consider. Implements such as search engine optimization, or SEO, search engine rankings, and Google rankings can be pivotal to your plan, so it is important to know about your options and which of them will offer you the most benefits.
Internet search results pages are quite familiar to individuals who utilize internet searches on a daily basis. However, did you know that the order of links and the placement of sponsored advertisements on internet search results pages are crucial to an online marketing plan? Sponsored results often appear at the very top of the page at many search engine results pages. However, a majority of internet search engine users report that they pay no attention to these sponsored links, and instead choose to consult the organic links listed below. In related statistics, over forty percent of internet search engine users click on the top ranking organic search result. As such, you will want to ensure that search engine ranking is a part of your online marketing plan. Choosing this tactic may be more successful than other popular online marketing tools, such as Pay Per Click advertising. Currently, organic click through generates more than twenty percent higher conversion rates than Pay Per Click click through.
Online marketing plans may also include practices that may not seem as important or as cutting edge as others. For example, did you know that websites that contain graphics and pleasant color schemes may be more likely to draw and keep the attention of viewers? Even large search engines such as Google have had success implementing graphics and colors to draw users. The first ever Google doodle was introduced in 1998 and used the Burning Man symbol. This doodle was intended to be an out of office message to let users know that co founders Brin and Page were attending the famous festival.