How important is the marketing advent of search engine optimization (SEO) to small businesses? Well, about as important as using search engines have become in our daily lives. Personally, I cannot imagine living without their assistance.
The first ever Google “doodle” dates back to 1998. It depicts the Burning Man and was intended as a sort of coded message to let their colleagues know that cofounders Brin and Page were out of the office for the famous Nevada music festival. Today, the doodles change daily and correspond to a current event, such as the birthday of a famous artist or historical event.
To get an idea of just how crucial search engines and SEO have become, consider the amount of searches that are conducted. Globally, there are 100 billion searches entered online every month. So, naturally optimizing the search engine ranking of your website will yield an abundance of leads.
Leads which are generated through the technique of SEO have a 14.6 percent close rate. Compared to the average close rate of outbound leads (1.7 percent), it becomes clear just how effective SEO can be. Building brand loyalty is all about online brand pervasiveness.
Along with SEO, online marketing campaigns should be supplemented with company blogs. Businesses that blog receive 434 percent more indexed pages, adding to that idea of brand pervasiveness I was talking about. The more pages a company has indexed, the more leads are generated.
In 2012, approximately 88 percent of internet users aged 14 and up went online to research a product. Nearly 40 percent of those individuals followed up by requesting more information about a product on social media sites before making a purchase. This is why a successful online marketing campaign encompasses more than merely SEO strategies.
The most well known and respected brands on the internet incorporate every type of internet marketing they can conjure. Along with SEO, they blog, conduct email marketing campaigns, actively manage their social media accounts and utilize high quality website design. It is a network of internet marketing techniques that will prove to be the most effective.