Trendy think pieces have already labeled our modern world of highly advanced technologies and our general prowess for their constant improvements as the Information Age. One of the biggest reasons information has become as accessible as it has is the rise in prominence of search engines and the online marketing tools they’ve spawned. The most powerful of these tools is likely search engine optimization, or SEO for short.
SEO marketing seeks to build a brand by increasing its visibility in the Google rankings. After all, the more your site is seen, the more opportunities you have to land Continue reading “How to Get Discovered High in the Google Rankings”
How important is the marketing advent of search engine optimization (SEO) to small businesses? Well, about as important as using search engines have become in our daily lives. Personally, I cannot imagine living without their assistance.
The first ever Google “doodle” dates back to 1998. It depicts the Burning Man and was intended as a sort of coded message to let their colleagues know that cofounders Brin and Page were out of the office for the famous Nevada music festival. Today, the doodles change daily and correspond to a current event, such as the birthday of a famous artist or historical event.
To get an idea of just how crucial search engines and SEO have become, consider the amou Continue reading “The Secrets of Search Marketing”
In 1998 Larry Page and Sergey Brin founded Google based on a spirit of innovation. This is a very open minded company. You can see this in the fact that employees are allowed to spend 70 percent of their time working on the Google rankings, 20 percent of their time working on related projects of their choosing and the remaining 10 percent of their time working on new projects in any area that they desire.
Google is a highly admired, American company. They’re also considered to be one of the top companies to work for. This is mainly because of their stellar leadership and innovative management techniques. The lines of communication within this company are always open, allowing the staff to feel as though they’re making contributions to the company.
Outside of being concerned about SEO marketing and search engine ranking managers allow employees to set their own goals and then work with the employees to help them achieve these goals. In this regard, managers are seen as leaders who facilitate inspiration and empower employees. Of course, there’s always a series of checks and balances in place as goals are evaluated on a quarterly basis. While managers will make suggestions at these times, employees use their own chosen metrics to measure their progress.
Employees are also allowed to change the parameters of their jobs whenever necessary. In this way employees are encouraged to be their own leaders, evaluate their own work and propose better ways in which they can do their work. This is a structure that promotes corporate transparency since employees are able to witness and contribute to the company’s leadership. The end result is that the employees feel responsible for the company. These methods have also been shown to attract some highly motivated and very talented employees unto the company.
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