While it is no secret that search engine optimization is key to business success in the year 2013, it is mind boggling that so many companies still lag far behind the competition when it comes to SEO. Perhaps these companies do not quite understand what they are dealing with in the world of online marketing. Well, if companies want to be successful, it is time to take a long, hard look at the reality of the situation. Although online marketing has created greater opportunities for growth than ever before, it has done so for every company with the ambition and determination to succeed. Thus, no company can rest on its laurels, and hope to survive by reputation alone, regardless of who they are and their histories of success. As such, every company, regardless of size or reputation, must prioritize SEO if they hope to remain competitive a decade from now. Now that free SEO services are available online, no company has an excuse not to prioritize their their SEO campaigns.

While free SEO services are widely available, it will take time before one can ascertain how well they can compare to paid SEO services. However, if one takes the time to research the free SEO services that are available, it appears that there is considerable potential among the different options. It also seems that free SEO services might be the best options for small start up companies, or lone wolf entrepreneurs, who are looking to give their operations a little extra boost in terms of internet visibility.

Among the SEO tools that are offered by some free SEO services are website optimization, weekly ranking reports, keyword analysis, monitoring the accessibility of website search engines, among many others. However, in order to benefit from some free SEO services, company websites must meet specific criteria. For instance, websites that are low quality, fail to open, or have been flagged or banned by Google will not qualify for free SEO services. Thus, if a company is interested in utilizing free SEO services, it is imperative that they make sure that their website design is up to snuff, and that their websites are in good standing with Google.

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A small business startup company does not always have the budget to use an SEO company or firm to help optimize their website. Luckily for small business owners there are several free SEO services that can be used to help optimize a website on some of the top search engines in the world.

A keyword suggestion app is a great free SEO service to use if you are a small business owner. Keywords are essential to search engine optimization, and many small business owners are unable to come up with an extensive list of keywords they should use. A keyword suggestion app can help small business owners create an extensive list of keywords that will help them get their website out there to their target audience.

Using a keyword suggestion app is a fairly simple process. All the small business owner needs to do is put one keyword into the suggestion box, and this free SEO service will generate a list of hundreds of keywords that can be used. Once the list is created, a small business owner can integrate them into their SEO strategy.

A rank tracking app or tool is another helpful free SEO service. How can a small business owner know if their SEO strategy is working or not if they don’t know what their search engine rank is? A rank tracking app can provide a small business owner with their website’s search engine ranking with just a click of the mouse.

The last helpful free SEO service is an SEO toolbar. SEO toolbars are available for most web browsers, such as Internet Explorer and Firefox. The SEO toolbar allows small business owners to track and monitor how their SEO strategy is going. These SEO toolbars provide small business owners with the ability to see how many visitors their website has, what their search engine rank is, and even track backlinks. All of which are important things to know when it comes to SEO.

Using a free SEO service is a great way to help your small business get noticed in the crazy world of the Internet. Use these free SEO services with a well thought out SEO strategy, and your website just might reach the top spot on a search engine.

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Did you know that more than one hundred billion global searches are conducted over the internet every month? This shows that individuals throughout the world are committed to searching for products, services, and other information using the internet search as their primary source. What does that mean for businesses that are looking to expand their client base and raise awareness and visibility for their services? Engaging in a strong online marketing plan has never been more important. However simple this solution might seem, there are many factors involved in an online marketing plan to consider. Implements such as search engine optimization, or SEO, search engine rankings, and Google rankings can be pivotal to your plan, so it is important to know about your options and which of them will offer you the most benefits.

Internet search results pages are quite familiar to individuals who utilize internet searches on a daily basis. However, did you know that the order of links and the placement of sponsored advertisements on internet search results pages are crucial to an online marketing plan? Sponsored results often appear at the very top of the page at many search engine results pages. However, a majority of internet search engine users report that they pay no attention to these sponsored links, and instead choose to consult the organic links listed below. In related statistics, over forty percent of internet search engine users click on the top ranking organic search result. As such, you will want to ensure that search engine ranking is a part of your online marketing plan. Choosing this tactic may be more successful than other popular online marketing tools, such as Pay Per Click advertising. Currently, organic click through generates more than twenty percent higher conversion rates than Pay Per Click click through.

Online marketing plans may also include practices that may not seem as important or as cutting edge as others. For example, did you know that websites that contain graphics and pleasant color schemes may be more likely to draw and keep the attention of viewers? Even large search engines such as Google have had success implementing graphics and colors to draw users. The first ever Google doodle was introduced in 1998 and used the Burning Man symbol. This doodle was intended to be an out of office message to let users know that co founders Brin and Page were attending the famous festival.

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If you are a business that is not executing an online marketing strategy, you may be rendering your business completely obsolete in the Google rankings. Search engine optimization, or SEO, is the best way to increase your presence in the search engines. SEO is a series of practices designed to increase a websites’ visibility in the rankings through free or “organic” listings.

Did you know that approximately three quarters of Internet search engine users say that they avoid paid advertisements, clicking on only organic links instead? Currently, the search engine industry is worth approximately $16 billion USD. If that does not light a fire under you to get involved, nothing will.

If you are a local business, getting involved in local SEO initiatives could be the most vital part of your web marketing strategy. Local SEO marketing involves getting your business listed in the local directories, utilizing customer reviews, and social media. If handling local map SEO on your own sounds like too much, you have the option to work with a local SEO reseller. Marketing firms resell local SEO at a price that is doable for all types of budgets, so do not be afraid to shop around.

People usually search for products and services which are near their area. If you have developed a good local seo campaign like being listed on yellow pages and other business directories, there is a higher chance for you to be displayed on search engine results pages. As a result, people in your area may know about you and your offers. Local SEO displays your information to the people who are most likely to be searching for your product or service.

By having a local seo campaign, you will have the chance to build your online reputation through a more focused campaign. This way, you target niche market will be able to get your message and your valuable offers. As you get more traffic and leads to your site more people will eventually patronize you and your product, which helps you to establish authority and build relationships with potential and existing customers.

If you are interested in a local SEO campaign, shop around for reseller options in your area. There is something out there for every marketing strategy and budget.

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In 1998 Larry Page and Sergey Brin founded Google based on a spirit of innovation. This is a very open minded company. You can see this in the fact that employees are allowed to spend 70 percent of their time working on the Google rankings, 20 percent of their time working on related projects of their choosing and the remaining 10 percent of their time working on new projects in any area that they desire.

Google is a highly admired, American company. They’re also considered to be one of the top companies to work for. This is mainly because of their stellar leadership and innovative management techniques. The lines of communication within this company are always open, allowing the staff to feel as though they’re making contributions to the company.

Outside of being concerned about SEO marketing and search engine ranking managers allow employees to set their own goals and then work with the employees to help them achieve these goals. In this regard, managers are seen as leaders who facilitate inspiration and empower employees. Of course, there’s always a series of checks and balances in place as goals are evaluated on a quarterly basis. While managers will make suggestions at these times, employees use their own chosen metrics to measure their progress.

Employees are also allowed to change the parameters of their jobs whenever necessary. In this way employees are encouraged to be their own leaders, evaluate their own work and propose better ways in which they can do their work. This is a structure that promotes corporate transparency since employees are able to witness and contribute to the company’s leadership. The end result is that the employees feel responsible for the company. These methods have also been shown to attract some highly motivated and very talented employees unto the company.

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Every online business owner knows that an SEO strategy is a must have if the business is to succeed. The problem is most online businesses and startup companies don’t have the budget needed to hire a local SEO company to handle their website’s SEO strategy. Luckily, there are several free SEO services that can be used to help increase a website’s search engine ranking.

Free SEO services can come in the form of downloadable software, apps on websites, or downloadable apps for iPads and tablets. These services are free to use and anyone with an Internet access can take advantage of the services it offers.

One of the most popular free SEO services offered to website owners is the plagiarism checker. Search engines love unique content and will even lower a website if too much of its content is considered duplicate. Website owners can use the plagiarism checker to determine just how unique the content is that they are placing on their website.

Another popular free SEO service is the use of keyword management. Keywords play a major part in any website’s SEO strategy. After all, the keywords that are used in the content on a website determine the potential audience you can reach through a search engine.

A keyword management tool that is a part of free SEO services can be used to help website owners find keywords that are related to their industry. They can discover what keywords people are entering into search engines, how competitive those keywords are, and whether or not the current website has those keywords on it or not.

The last type of free SEO service that is extremely popular with website owners is the backlink checker. Backlinks play a major role in how a search engine ranks a website. The more backlinks a website has, the higher the search engine rank might be. A backlink checker can help website owners see what websites have linked to their website.

Search engine ranking is everything in the world of the Internet and the free SEO services can help. Using these free SEO services can help online businesses and websites move up in ranks on popular search engines like Google and Bing.

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